TikTok is introducing a new feature that enables them to lessen the volume of AI-made videos appearing in their feeds. This step comes as the platform revealed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift aligns with a rise in content created by AI, fueled by emerging content generation software.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this content is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we intend to provide users the option to see more or less of that, based on their own preferences,” commented a spokesperson.
AI on the Platform
The service announced that there are currently 1.3bn videos on its app identified as artificially created. Collectively, more than 100 m media items are submitted to the app every day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the level of AI-generated videos they view by accessing the topic control setting in the application and selecting “AI-generated content”. Other topics that are already be modified under the tool cover politics, clothing, beauty, and movement.
AI Disclosure Rules
Its rules mandate users to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
In addition, the app will now apply an AI-generated tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is intended to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2 million educational fund for specialists and institutions to create learning resources about ethical AI use. This project will assist non-profit groups focused on educating computer science.
Platform Protection
The platform has justified its safety measures, during discussion over proposals to cut jobs for a large number of content moderators in Britain. It is set to cut 439 jobs in its user protection division in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can shield workers by filtering out the most distressing content ahead of it gets reviewed by staff. TikTok reported a notable drop in explicit and harmful content handled by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
