Coach Emma Coates Exits England U23 Post to Become Head Coach at NWSL's Bay FC
In a significant career move, the former England youth boss has resigned her post with the England WU23 national team to assume the role of head coach for NWSL franchise Bay FC.
Transition Stateside
Coates succeeds Albertin Montoya, who led the San Jose-based club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“It has been a privilege to serve my time with the FA,” remarked Coates. “It has been instrumental in my development both in my career and as an individual. I am now prepared and eager to challenge myself in a new environment.”
Track Record of Success
Since taking charge in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to the United States is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.
Kay Cossington, a one-time Football Association technical lead, praised Coates's abilities: “She is both an superb manager, but she also has a proven track record of nurturing talent to compete at the highest levels.”
“Her leadership qualities are exceptional of squads and building ethos and has the tactical philosophy we were searching for,” added Cossington.
The Task Ahead
The club experienced a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before struggling to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a pivotal part in strengthening the pathway between the young Lionesses and the first team.”
“Their work has directly influenced the development of many young players who have progressed into senior Lionesses,” Step concluded.
Player Progression
Since taking over Mo Marley in 2023, Coates has overseen the promotion of multiple players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff is now underway, to continue the growth of the youth national team in the seasons ahead.
